Raidious aims to feed online marketing beast
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
View ArticleIndyCar Series makes deal with popular Facebook game
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
View ArticleHarrison College taps social media to help online students
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.
View ArticleFinish Line, HHGregg step up their e-commerce strategies
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
View ArticleSocial media to play big role in Super Bowl
A social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond to visitors who need assistance.
View ArticleKIM: Should investors 'friend' Facebook's massive IPO?
At the top end of the predicted range of $28 to $35 per share, Facebook would raise up to $13.6 billion and sport a market value just shy of $100 billion.
View ArticleShares of Facebook stall after company's record IPO
Facebook sold 421million shares to raise $16 billion, giving the company a $104 billion market value. After the debut, underwriters bought the stock to keep it from falling below the IPO price.
View ArticleSKARBECK: Facebook flop casts doubt on remarkable valuations
After a year of escalating hype, Facebook’s May 18 initial public offering failed to come anywhere near Wall Street’s glorified expectations.
View ArticleSmall firms using social media to tighten ties to customers
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB...
View ArticleExactTarget lauded for Facebook software
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
View ArticleIndiana golf executive ousted as PGA boss
Ted Bishop, president at The Legends Golf Club in Franklin, has been ousted as president of the PGA of America over a controversial tweet and Facebook post directed at golfer Ian Poulter.
View ArticleGeofeedia taps ExactTarget alums to head new Indy office
The fast-growing social media analytics company has opened a downtown office and chosen two locals to lead its product and sales divisions.
View ArticleNot-for-profits learn to tap into Twitter, rivals
A growing number of savvy charities are tapping into the viral power of social media, using popular platforms like Facebook and Twitter to connect with supporters and build awareness along with their...
View ArticleEntrepreneur rents special-occasion children's clothing online
Emma Hostetter's business generated $100,000 in revenue in its first year—without an actual website. She has one now, and it's about to get an e-commerce component.
View ArticleNot-for-profits get creative to stand out on Giving Tuesday
The Tuesday following Thanksgiving—after Black Friday, Small Business Saturday and Cyber Monday—has become known for ushering in millions of dollars for thousands of charities.
View ArticleFacebook unveils sweeping changes, says engagement might fall
Facebook Inc. said it is making major changes to its flagship social network, shifting users' news feeds back toward posts from friends and family and away from businesses and media outlets—a...
View ArticleFacebook shares tank over data-manipulation scandal
The social network is under fire after newspapers reported that former Trump campaign consultant Cambridge Analytica used data, including user likes, inappropriately obtained from roughly 50 million...
View ArticleFacebook shares continue to fall amid talk of FTC probe
Facebook shares declined in morning trading, falling 5.5 percent, to $163.08 each. That follows a drop of 6.8 percent Monday that was the company’s largest since March 2014.
View ArticleFacebook scandal affected tens of millions more users than thought
Facebook is facing its worst privacy scandal in years following allegations that Cambridge Analytica used ill-gotten data from millions of users through an app to try to influence elections.
View ArticleFacebook's Zuckerberg fends off senators during five hours of questioning
Under fire Tuesday for the worst privacy debacle in his company's history, CEO Mark Zuckerberg apologized several times for Facebook failures and batted away often-aggressive questioning from lawmakers.
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